X’s Verified Organizations: A New Tier of Verification
Twitter, now rebranded as X, has introduced a subscription service specifically designed for businesses, non-profits, governments, and multilateral organizations: Verified Organizations. This paid feature offers these entities a distinctive gold checkmark and square avatar, signaling verified status to the platform’s users.
Beyond the visual verification, Verified Organizations come with a suite of benefits. These include priority customer support, the ability to post job listings directly on the platform, and in some cases, ad credits. Additionally, subscribers gain access to other premium features available on X, such as the ability to edit tweets, compose longer tweets, and enjoy a reduced ad experience.
Eligibility Criteria
● Open to All Organizations: Any organization, regardless of size or industry, can subscribe to Verified Organizations.
● Verification Process: The verification process is relatively straightforward, requiring basic information about the organization, such as website, email, and active X account.
● Government Organizations: Government organizations may need to provide additional verification, such as a government email address.
Differences from Individual Verification
● Verification Badge: Individual accounts use a blue checkmark, while verified organizations have a gold checkmark and square avatar.
● Features: Verified Organizations offer additional features tailored to businesses, such as ad credits and job postings.
● Cost: The subscription cost for Verified Organizations is significantly higher than individual verification.
● Eligibility: Individual verification has specific criteria (e.g., notable public interest), while Verified Organizations is open to all organizations willing to pay.
Benefits for Businesses and Organizations
● Enhanced Trust and Credibility: The gold checkmark instantly signals legitimacy, building trust with consumers.
● Increased Visibility: Verified organizations are more likely to appear in search results and recommendations.
● Direct Access to Audience: Job postings and other features allow direct engagement with potential customers and employees.
● Priority Support: Dedicated support channels ensure swift resolution of issues.
Comparison to Other Platforms
Platforms like LinkedIn have long offered verified company pages, focusing on professional networking. X’s approach is broader, encompassing various organizations and offering additional features.
X’s Verified Organizations is a bold experiment with the potential to revolutionize how brands operate on the platform. While it offers clear advantages, its long-term impact on the platform’s ecosystem remains to be seen.
