Why Shares Matter More Than Likes and Comments

Rahul Maheshwari
5 min readMay 28, 2024


shares vs likes
Picture Credits : Adobe

We’ve all been caught up in the race for likes, comments, and a swelling follower count. But let me tell you, there’s something more important than likes and comments, and it’s called ‘share’.

You know, way back when, a ‘like’ was like a high-five, a comment was a thumbs-up, and followers were your fan club. But then came shares. Shares were like fireworks. When someone shared your stuff, it was like shouting, “This is awesome, check it out, everyone!”

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Sharing meant they really dug what you made and wanted everyone to get in on the fun.

And it’s not just me saying this. Studies are showing that shares are becoming the gold standard of engagement. For instance, a report by SocialPilot explains that sharing content can significantly boost your reach and visibility, creating a ripple effect that amplifies your message.

But why are shares climbing the ranks? Well, it’s simple. Shares mean your content is not just seen but also valued enough to be passed on. It’s the digital equivalent of word-of-mouth marketing, and we all know there’s nothing more powerful than a recommendation from a friend. Now, ‘share’ is the ultimate nod of trust and interest.

So, what does this mean for you and me? It means we need to craft content that’s not just ‘likeable’ but ‘shareable’. Content that strikes a chord, that tells a story, that adds value. Because when the shares start rolling in, that’s when you know you’ve hit the sweet spot of digital engagement.

Remember, in the world of social media, shares are becoming more valuable than likes, comments, or even follower counts. They’re the true measure of your content’s impact and reach. So next time you’re crafting that post or tweet, ask yourself, “Is this share-worthy?” If the answer is yes, you’re on the right track to making a real splash in the vast ocean of social media.

And if you’re curious about how to make your content more shareable, stay tuned. That’s a story for another day, and trust me, it’s one you won’t want to miss.

Why Shares Matter More?

One share leads to another, and another, rolling your content further into the vast expanse of social media. It’s organic growth at its finest, and it doesn’t cost you a dime.

But here’s the kicker: when someone shares your content, they’re not just giving it a thumbs up. They’re putting their own reputation on the line to endorse your work. It’s not just a mere share but a vote of confidence.

So, next time you’re scrolling through your feed, pay attention to what you choose to share. It’s more than just a click; it’s a statement. And for creators, remember that crafting share-worthy content could be your ticket to viral success. Keep it original, keep it relatable, and above all, keep sharing. Because in the world of social media, sharing really is caring. And it matters more than ever before.

Engagement vs. Vanity Metrics

What are Vanity Metrics?

Vanity Metrics are numbers like follower counts that look impressive at first glance but don’t tell the whole story. Sure, having a lot of followers can seem like you’ve hit the jackpot of social media influence, but it’s not always what it seems. These numbers can be inflated, with people buying followers or using bots. They don’t necessarily reflect genuine interest or engagement from an audience.

On the other hand, shares are a form of “engagement metric.” They show that people are not just seeing your content but are actively spreading it within their own networks. This has the potential to amplify your message far beyond your immediate circle.

Statistically speaking, shares can also lead to a significant increase in reach and can even affect search engine rankings. According to a study by ShareThis, shared content can increase traffic to a website by up to 700%. That’s a huge potential influence!

So, when you’re looking at your social media analytics, pay close attention to your shares. They’re a powerful indicator of your content’s impact and reach. In the end, shares might just matter more than any other metric on your dashboard. They’re the real deal, the true measure of content that resonates and inspires action. And isn’t that what we all strive for in the digital space? To create content that moves people to share and engage with our message? That’s the kind of influence that lasts.

How to make your content become share-worthy

1. Create Content That Resonates: Your content needs to strike a chord with your audience. It should be informative, yes, but also visually stunning and emotionally engaging. When you hit that sweet spot, people can’t help but want to spread the word.

2. Clear Calls to Action: Don’t leave your audience guessing what you want them to do. A simple “Share this if you agree!” can work wonders. It’s direct, it’s clear, and it gives your audience a way to voice their support for your message.

3. Leverage Contests and Giveaways: Who doesn’t love free stuff? Sites like Socioblend reward its users with offers such as free Instagram Likes. By incentivizing shares through contests or giveaways, you’re not only rewarding engagement but also expanding your reach with every share.

Now, let’s back this up with some numbers. According to Sprinklr, a staggering 70% of users experience FOMO (Fear Of Missing Out), which can influence their sharing behavior. Furthermore, in 2024, global social media ad spend is projected to hit $219.8 billion, underscoring the immense value placed on social media visibility.

So, what does this mean for you? It means that if you’re looking to make an impact on social media, your focus should be on crafting content that’s not just likeable, but shareable. Because in the end, it’s the shares that spread your message far and wide, making your content and by extension, your brand, more valuable than ever.



Rahul Maheshwari

Digital Marketer at SocioBlend | Football Maniac | Value Investor | Petrol Head | Plantsman