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What Kick Needs to Do to Compete with Twitch Long-Term

Rahul Maheshwari
3 min readDec 24, 2024

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Kick Vs. Twitch
Picture Credits : AndroidAuthority

Twitch has gained a large market share of live streaming, but Kick has emerged as a competitor in recent times, grabbing attention with its creator-friendly revenue split and flexible policies. To truly compete long-term and dethrone Twitch, Kick will need more than just temporary perks, it must build a sustainable ecosystem for streamers, viewers, and advertisers alike. Let’s read the 8 important things that Kick needs to do to compete with Twitch in the longer run

1. Solidify Its Brand Identity

Kick is currently seen as the “anti-Twitch,” known for its 95–5 revenue split. But to succeed, it needs to differentiate itself with a unique brand identity.

  • What Kick Should Focus On:
  • Position itself as a platform that values both creators and viewers.
  • Highlight its flexibility while promoting a professional and trustworthy image.
  • Introduce standout features that Twitch doesn’t have (e.g., better viewer tools, innovative streaming options).

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Rahul Maheshwari
Rahul Maheshwari

Written by Rahul Maheshwari

Digital Marketer at SocioBlend | Football Maniac | Value Investor | Petrol Head | Plantsman

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