Threads: An Instagram App — All You Need to Know

Rahul Maheshwari
6 min readJul 7, 2023


What is

In the vast realm of social media platforms, new applications, and features continually emerge to cater to the diverse needs of users. One such app that has gained attention is Threads, a messaging app developed by Instagram. Unlike traditional social media platforms, Threads fosters private and intimate conversations within the Instagram ecosystem.

As social media users seek more personal and exclusive spaces to interact with their close friends and acquaintances, Threads has stepped in to address this demand. With its distinct features and emphasis on privacy, Threads offers users a dedicated avenue for engaging in focused conversations with selected contacts. Through its innovative functionalities like Auto Status, Threads creates an intimate environment where users can share moments, exchange messages, and stay connected with their inner circles.

Read : What are Instagram Subscriptions

While platforms like Twitter cater to a wider audience and encourage public engagement, Threads takes a different approach by prioritizing the intimacy of relationships and ensuring that personal interactions remain within a close-knit community. Threads offer a complementary experience to Instagram, allowing users to seamlessly transition between both platforms while maintaining the privacy of their conversations.

What is Threads?

Threads is an app created by Instagram that allows users to have focused conversations with their close friends. It serves as a companion app to Instagram, enabling users to create a separate space for intimate interactions within the Instagram environment. With Threads, users can easily share photos, videos, messages, and updates with their selected contacts.

Threads offer several key features that make it distinct from other messaging apps. One such feature is Close Friends, which allows users to create a curated list of close contacts with whom they can share moments exclusively. Users can also set up Auto Status, which automatically updates their status based on location or activity. This feature lets friends know what the user is up to without constant updates. Threads also offer a Direct Messaging feature that provides a private, secure space for one-on-one conversations. You can download Threads app from Android Play store.

Threads vs. Twitter

While Threads and Twitter are social media platforms, they serve different purposes and cater to different communication needs. Threads is primarily focused on private conversations and sharing personal updates with a select group of people. It fosters close relationships and aims to create a more intimate and private space for users to interact with their closest friends.

On the other hand, Twitter is a microblogging platform that emphasizes public engagement and sharing ideas with a wide audience. It allows users to share their thoughts, opinions, and news with the public, promoting open discussions and interactions.

While both platforms enable communication and connection, Threads and Twitter differ in their core objectives and target audiences. Threads aim to facilitate more personal and private conversations, while Twitter encourages open dialogue and public engagement.

How Is Threads Different from Bluesky & Mastodon?

Threads differentiates itself from platforms like BlueSky and Mastodon in terms of its centralized approach. BlueSky and Mastodon are decentralized social media platforms prioritizing user data ownership and control. These platforms operate on the concept of federated networks, where multiple interconnected servers host user accounts and data.

Threads, being part of the Instagram ecosystem, follows a centralized model where user data is managed within the platform. This centralized approach allows for a more streamlined user experience and seamless integration with Instagram’s existing features and functionalities. However, it also means that users have less control over their data than decentralized platforms.

On the other hand, BlueSky and Mastodon offer users more freedom and control over their data and platform choices. Users can choose from different servers or create their own, allowing for a more decentralized network. This decentralized nature empowers users to have greater ownership and control over their data.

The choice between Threads and decentralized platforms like BlueSky and Mastodon ultimately depends on individual data ownership, control, and platform functionality preferences.

Recent Changes Made by Elon Musk to the Twitter Platform

Recently, the Twitter platform has undergone significant changes under the influence of Elon Musk, a prominent figure known for his active presence and influential ideas on social media. Musk’s involvement has brought about notable updates and features to enhance the user experience and address specific areas of concern.

  • Temporary tweet viewing limit

To address data scraping and system manipulation, Elon Musk’s Twitter has implemented a temporary limit on the number of tweets users can see each day. This move has sparked some backlash and may impact Twitter’s efforts to attract advertisers.

  • Checkmarks blue and beyond

Musk revamped the verification system, allowing users to subscribe to Twitter Blue for a monthly fee and obtain a verified checkmark. Additional checkmarks, including gold for companies, company affiliation marks, and official grey checkmarks for public figures, were introduced.

  • Long-form tweets

Twitter Blue subscribers were initially allowed to send 10,000 character tweets, which has now been increased to 25,000 characters. Users can also include up to four inline images in their longer tweets.

  • Long videos

As part of Twitter Blue, subscribers can upload videos up to two hours long. This feature has been used creatively, including uploading TV show episodes to generate interest and engagement.

  • The Newsfeed

Elon Musk introduced a split newsfeed on Twitter, consisting of the ‘For You’ feed and the ‘Following’ tab. The ‘For You’ feed provides personalized recommendations based on user preferences, leading to increased browsing time. The ‘Following’ feed remains unchanged, displaying posts from accounts users follow.

  • Labels and more labels

Different types of labels were introduced, such as ‘State-affiliated media’, ‘Government account’, ‘Election candidates’, and verified phone number labels. These labels aim to provide transparency and additional context for users.

  • Doxxing policy

Musk implemented a strict policy against doxxing, where private details of individuals are revealed. Twitter removes tweets sharing someone’s live location and suspends accounts dedicated to sharing such information to prevent potential harm.

  • Fact check for images

Originally known as Birdwatch and later renamed Community Notes, this feature was expanded to include fact-checking for images. Contributors can add context and information related to specific images, helping to combat the spread of misinformation.

  • Overview of metrics

Musk expanded the metrics displayed under tweets, including the number of views, bookmarks, and saves. Users now have access to a more comprehensive overview of engagement on their posts.

How to Sign Up on Threads?

Signing up for Threads is a straightforward process that can be completed in a few simple steps:

  1. Download the Threads app from your device’s app store.
  2. Open the app and sign in using your Instagram account. If you don’t have an Instagram account, you must create one before proceeding.
  3. Grant the necessary permissions for the app to access your Instagram account, such as your photos, contacts, and location. This will allow Threads to provide its features seamlessly.
  4. Customize your settings according to your preferences. You can enable Auto Status and adjust your privacy settings.
  5. Once your settings are configured, you can start using Threads. You can select the friends with whom you want to have private conversations, share updates, and engage in intimate interactions.


Threads is an Instagram app that provides users with a unique space for private and intimate conversations. Its features, such as Auto Status, differentiate it from other platforms like Twitter. While decentralized platforms like BlueSky and Mastodon offer different advantages, Threads is a convenient option within the Instagram ecosystem.

By understanding the differences between Threads and other platforms, users can make informed choices about their preferred method of communication. Threads offer a personalized and private space for sharing moments with close friends, emphasizing the importance of intimate connections in the social media landscape.

So why not explore Threads and experience the benefits of connecting with your close friends in a more private and personal way? Download the app, customize your settings, and embark on a journey of intimate conversations and shared moments within your trusted circle.

This article was originally posted on The SocioBlend Blog



Rahul Maheshwari

Digital Marketer at SocioBlend | Football Maniac | Value Investor | Petrol Head | Plantsman