Threads Add “Trending” Page, Moves One Step Closer to Twitter

Rahul Maheshwari
3 min readMar 30, 2024

I’ve always admired the dynamic nature of X app (Old name Twitter), particularly its ability to showcase what’s currently buzzing through its “Trending” page. Recently, I stumbled upon an exciting development in Threads, the messaging app by Instagram, which seems to be taking a page out of Twitter’s playbook by introducing its very own “Trending” page feature.

The New Feature

Threads, often regarded as Instagram’s response to Twitter, has been gradually carving its niche in the social networking app segment. However, with the introduction of the “Trending” page, Threads is stepping up its game. This new feature promises users a curated glimpse into what’s capturing the attention of the community in real-time.

So, how does it work? Much like Twitter’s counterpart, the “Trending” page on Threads aggregates popular topics, hashtags, and conversations from across the platform, giving users a snapshot of what’s happening beyond their immediate circle. Conveniently located within the app, this addition aims to enhance user experience and foster engagement by providing a centralized hub for exploring trending content.

On its inaugural day, the “Trending” page on Threads saw a diverse array of topics gaining traction, ranging from global events to viral challenges and niche interests. This diversity reflects the platform’s commitment to catering to the varied tastes and preferences of its user base.

Comparison to Twitter

Threads is undeniably edging closer to its counterpart, Twitter. The significance of this move cannot be overstated, as the absence of such a feature has been a notable gap in Threads’ offerings compared to Twitter.

Twitter’s “Trending” page has long been a staple for users seeking to stay informed and engaged with trending topics and conversations. By integrating a similar feature, Threads is not only bridging the gap but also signaling its intent to compete head-on with Twitter.

User Response and Impact

Unsurprisingly, the introduction of the “Trending” page has sparked enthusiasm among Threads users. Early feedback indicates a positive reception, with many praising the platform for enriching their browsing experience and facilitating serendipitous discoveries.

In terms of impact, the addition of the “Trending” page is poised to enhance user engagement and retention on Threads. By surfacing trending content more prominently, the platform is empowering users to stay informed, entertained, and connected with the broader community.

Past and Future Developments

The introduction of the “Trending” page is just the latest in a series of notable developments for Threads. Recent updates, including the rollout of a web browser version, repost functionality, and the much-requested edit button, have been well-received by users, further solidifying Threads’ position as a contender in the social media landscape.

Looking ahead, one can’t help but wonder what other features and updates are in store for Threads. Speculation runs rife about potential integrations with Instagram’s parent company, Meta, and further alignment with Twitter’s functionality. Whatever the future holds, it’s clear that Threads is on a trajectory of growth and evolution.


In conclusion, the addition of the “Trending” page marks a significant milestone for Threads, bringing it one step closer to the familiar terrain of Twitter. This move not only enhances the platform’s functionality but also underscores its commitment to meeting the evolving needs of its user base.

As Threads continues to iterate and innovate, the competition with Twitter is sure to intensify. However, rather than viewing it as a rivalry, I see it as a win-win for users, who stand to benefit from a richer and more immersive social media experience.



Rahul Maheshwari

Digital Marketer at SocioBlend | Football Maniac | Value Investor | Petrol Head | Plantsman