How Often You Should Post Social Media, Blog and Video Content in 2023

Rahul Maheshwari
6 min readJan 9, 2023


social media schedule
Article contents
How often do marketers publish content?
How often should you post content?
How often should marketers post blog content?
How often should marketers post social media content?
How often should marketers post video content?

We all know content is king, and while it’s important to produce quality content, it’s just as important that you don’t let your content become stagnant. Consistency is key to capturing the attention of your followers and growing your audience. So how often should you be a publishing blog, video, and social media content? Let’s find out!


Photo credit: Impactplus

For businesses and marketers, staying on top of their content publishing schedules is essential for success. Increasingly, content creation can no longer be left to chance. Companies around the globe must develop comprehensive content publishing strategies or risk being left behind in a quickly evolving digital media environment.

At its core, a sound content publishing strategy involves frequent posting. However, the exact frequency at which one should post is not easily quantifiable and oftentimes marketers must resort to experimentation and trial and error in order to determine what works best for them in terms of posting volume.

Related: How to Create Google Friendly Content in Simple Steps

According to recent data compiled by Social Media Today: Globally, company blog posts should be published at least once per week; videos should be posted every other day or once a week; and photos should be posted at least four times per week.

It is also important to keep in mind that these numbers might vary depending on the type of business you operate as well as the objectives of your content marketing strategy in 2023. For example, if your goal is the lead generation you will likely want to post more than once per week; conversely if your goal is brand awareness daily posting may be more appropriate. Regardless of whether you are experimenting with YouTube Marketing or tackling Twitter Analytics, it’s important to remember that consistency remains key when it comes to successful marketing plans in 2022–2023.


Content publishing has become a key aspect of any digital marketing strategy. To keep your customers engaged and improve your search engine ranking, it’s important to create content regularly. But how often should you post content?

The frequency of content publishing varies based on the type of content you’re creating and the goals you have for it. You’ll also want to consider your audience. Any customer research or data collected from tracking their behavior can be useful in determining to schedule as well.

Blog posts should be published, at least, once a week to engage customers and build enthusiasm for your website. You may find that smaller blog posts work better if published more frequently to avoid overwhelming your audience with additional information too quickly.

Video content provides an opportunity to share complex topics more clearly which can prove valuable in areas like customer training and educating prospects on who you are as a brand or company. When developing video content, aim for two releases per month at a minimum. This is in conjunction with concisely compiled quick tips or behind-the-scenes clips shared via socials two times per week that act as snippets into an upcoming release — Quick snackable videos drive engagement on socials.

For Content posting frequency on Social Media, carrying out an audit of all accounts is essential so you get an understanding but also visualize where extra time may be needed for improvements if the number of followers vs the average reach and views does not align with desired KPIs (key perfomance indicator) from setting goals ahead of running campaigns or managing accounts aka closing the loop when tracking content performance towards meeting targets set — This can be a great way to understand engagement.

Overall Best Practices: Aim to maintain one post per each medium (blog, video, social) per day; three blog posts per week; four videos per month; twelve Twitter/Instagram/Facebook posts weekly; six LinkedIn posts weekly (at minimum).

Related: Top 5 Social Media Sites That You Need to Consider


For marketers, publishing content is a vital component of reaching and engaging your audience and establishing yourself as an authority in your industry. But, how often should you post? It all depends on the type of content you’re publishing, whether it’s blog content, video content, or even social media posts.

Publishing a blog post regularly is important for both SEO and user engagement. Depending on the resources that your company has available, you could set the goal to publish a blog post at least once a week if not more often. When you post blog content make sure it is optimized for SEO with keyword research so that it gains maximum visibility amongst search engines. You can also use this approach with other types of educational content like how-tos or tutorials.


Posting content on social media is essential for a successful marketing campaign. It helps to boost brand awareness, foster engagement with customers, and expand reach to new segments. However, how often should marketers post social media content?

It depends on the platform as different social networks have different optimal posting frequencies. For example, Twitter recommends 2–3 posts per day. Meanwhile, Facebook requires that marketers post 1–2 times per day to maximize its algorithm’s reach and engagement potential. Different platforms also require different types of content: on Twitter, short updates perform well; for Instagram, visuals should have a priority; and videos on platforms like TikTok are incredibly popular right now, but adjust according to what works best in terms of click-through rate and engagement! Just remember that frequency isn’t everything — whatever you’re posting needs to be quality over quantity.

Related: How to Use Instagram for Affiliate Marketing


YouTube Video Length
Optimal video length (Photo credit:

Video content is a great way to engage your audience and enhances your overall marketing strategy. It can resonate with viewers better than older methods of engaging potential customers, such as text ads and print materials. With video content, you can share your brand’s story in a creative way and allow people to become more familiar with the products or services you offer.

But there’s no one-size-fits-all when it comes to deciding how often marketers should post video content. Many businesses size their video publishing schedule according to the overall goals they have for their video content and what their budget allows them to accomplish.

Video content should be posted on a dependable schedule to keep viewers engaged. Create multiple short videos frequently to keep viewers interested but don’t overwhelm them with too much at once. Aim for anywhere between 3–7 videos per week or find out how often the top influencers in your industry are posting video content and align accordingly with your own strategy.

According to research from HubSpot, 90% of videos uploaded by brands are less than 2 minutes in length. A length considered ideal for capturing attention on social media platforms like YouTube and Instagram TV (IGTV). If you can fit valuable information into short snippets that don’t drag on too long, shorter videos could be more effective at enticing viewers than longer ones. You may want to consider creating several shorter videos instead of one lengthy one if that works better for your objectives.

In addition, embedding videos in blog posts can streamline both production costs and estimated time spent creating promotions for social media channels. Sharing across multiple platforms helps spread awareness about your product/service more quickly without breaking the bank as much as making individual campaigns for each channel would consume financial resources drastically if done frequently. Video marketing is projected to account for 80% of all web traffic by 2023. Track everything carefully in order to maximize the benefits gained from any given campaign that chooses to implement video content as its focal point.



Rahul Maheshwari

Digital Marketer at SocioBlend | Football Maniac | Value Investor | Petrol Head | Plantsman