Optimizing Your Website’s SEO with ChatGPT: A Simple Guide

Rahul Maheshwari
8 min readNov 10, 2023


Optimizing Your Website’s SEO with ChatGPT

The truth is that we have become more comfortable with whatever that we do. The ugly truth is that many of us have become lazy. From the beginning of time, we want to get things done, more simpler and more easier. Yet, there are people breaking barriers and achieving great things. But this article is not for them. This article is for simple minded, SEO beginners and website/blog owners who have a very tight budget to run their website and not to forget our lazy friends.

In the digital age, where websites are the storefronts of businesses and content reigns as king, the art of SEO is more crucial than ever. But what if we told you there’s a tool that can simplify and supercharge your SEO efforts? Enter ChatGPT, the AI marvel that’s here to transform your SEO game.

In this article, we’ll provide you with a straightforward and fact-based guide on optimizing your website’s SEO with ChatGPT for free.

Here are the 9 ways to improve your site’s SEO using ChatGPT

1. Keyword Research

ChatGPT can help identify relevant keywords and also suggest new keywords for your website’s content, enabling you to target specific phrases or terms that potential visitors are searching for.

This will also help the content writers to have a better understanding and write content structured around the chosen keywords.

For example, we did a little digging ourselves and used ChatGPT for a brief keyword research (without search volume) and below is the result.

Here is the result for location based keyword research done using ChatGPT for the keyword ‘content marketing‘.

If used right, ChatGPT has huge potential and it’s free, for basic requirements at least.

2. Content Optimization using ChatGPT

It can provide insights on how to optimize content for search engines by suggesting keyword placement, meta descriptions, title tags, and improving readability and relevance. Below are the 3 ways in which ChatGPT can help in optimizing the content:

  • ChatGPT can suggest using proper headings, bullet points, and formatting to enhance readability, which can increase the chances of being featured in rich snippets or optimizing for voice search, which is becoming increasingly important in SEO.
  • It can assist in creating compelling meta tags and descriptions for better click-through rates and increased visibility in search results.
  • It can help in identifying content gaps on your website by analyzing what your competitors are doing or what users might be searching for, thus guiding you on new content creation.

3. Content Ideas

ChatGPT can generate content ideas for articles that align with SEO goals by leveraging its understanding of various topics and language structures. Here’s how it can provide content ideas for SEO:

  • Trending Topics: If you have access to ChatGPT 4.0, then it can provide insights into current trends and recent developments in a specific field, helping you create content that’s timely and likely to attract attention.
  • Audience-Centric Suggestions: By understanding the user’s search intent and common queries, ChatGPT can propose content ideas that directly address the needs and interests of your target audience.
  • Seasonal or Event-Based Content: ChatGPT can generate ideas around events, holidays, or seasons relevant to your industry, aiding in the creation of timely and contextually relevant content.

4. SEO Best Practices Guidance

It can offer guidance on SEO best practices, including backlinking strategies, internal linking, image optimization, and mobile optimization to improve user experience. Below are the keypoints where ChatGPT can help you in Internal linking and link building.

  • Guest Posts: Just ask ChatGPT to list a few websites for a specific niche for guest posting purpose. If ChatGPT replies that it doesn’t have real-time access etc etc. Send a message to ChatGPT like this “i dont need an updated list. just a few websites name” as shown in the image below. Voila, ChatGPT will come up with a tailored made list of websites for you to start pitching for a guest post.
  • Content Relevance: It can assist in identifying which pages or posts should be interlinked based on their relevance and content. For instance, it can guide you on linking between
  • Anchor Text Recommendations: ChatGPT can provide guidance on the effective use of anchor text, suggesting how to use descriptive, keyword-rich anchor texts that give both users and search engines an idea of the linked content’s context.
  • User Experience Improvement: ChatGPT can explain how to structure your internal links to enhance user navigation, making it easier for visitors to explore and find relevant information within your website.
  • Tools and Resources: ChatGPT can recommend various tools and plugins that assist in managing internal links effectively, making the process more efficient.

5. FAQ and Q&A Optimization

By assisting in crafting comprehensive FAQs or Q&A sections, ChatGPT can enhance the content and structure for search engine visibility, especially for voice search queries. Just ask the AI to create a FAQs using the data you have.

6. Technical SEO Assistance

I asked ChatGPT to help me in bringing my article on Google search’s ‘Commonly Asked Questions’
and below is the step by step instructions(screenshot) from ChatGPT on how to make your article appear on Google’s Commonly Asked Questions.

With such precise help, you can implement what you wanted to without worrying about “OH! HOW WILL I DO THAT!?

7. Competitor Analysis

Describe your industry or niche, and ChatGPT can suggest some well-known competitors or types of businesses that you might consider as your competitors.

If you submit ChatGPT your competitors’ websites or content, then it can suggest how to evaluate their content quality, keyword targeting, and on-page SEO factors.

Loads of manual work and time saved by ChatGPT, and it’s just starting. Not to mention, the money saved in using expensive SEO tools. I’m not saying that it total waste in purchasing SEO tools such as SEMRUSH or AHREFs, they are all great. But, you have an alternative if you don’t have the budget for such tools. Got my point?

8. Local SEO Strategies

For local businesses, ChatGPT can suggest tactics to enhance local SEO, like optimizing Google My Business profiles, local keywords, and obtaining local citations.

9. Monitoring and Analytics Guidance

ChatGPT can offer advice on setting up and interpreting web analytics tools like Google Analytics to monitor site performance and make data-driven SEO decisions.

Here are the top questions and their answers related to ChatGPT’s usage in SEO and Content Writing.

Can ChatGPT content rank on Google?

The simple answer is yes. The content from ChatGPT can rank but it can also lead to google penalty if you are simply copy pasting the entire content without making any changes to it.

You can seek help from ChatGPT, but you really need to make that content your own.

Can ChatGPT replace SEO professionals?

While ChatGPT can help you understand SEO concepts, provide best practices, and guide you through strategies for optimizing your website but it can’t replace an SEO professional just yet. There are limitations for ChatGPT as well, some of them I have listed below:

  • ChatGPT provides general guidance based on the data available. However, SEO professionals can offer customized recommendations based on your specific website, business goals, industry, and competition.
  • Implementing SEO strategies involves practical application and analysis of results. SEO professionals have the tools, skills, and experience which ChatGPT is currently short of.

Can I use ChatGPT to write blogs?

Yes, definitely you can use ChatGPT to write blogs, but only to gather information and not to write the entire article using ChatGPT. ChatGPT still can not replace the good content writers that we have in the industry. But if you do not have money to pay for a writer and your grammar is not up to the mark, then surely, you can use ChatGPT, curate the content with latest data, and improve the grammar using free Grammarly account.


ChatGPT, as long as it’s free is a great tool. It saves time, money and energy by giving you precise answers that can help you in giving your best. I can go on an on, but we’ve already covered everything that AI does to help us. There are negatives of using an AI also, incase if you are wondering. One negative that is striking my mind is that, AI will only give you what you are asking, but if you google and conduct your own research for a specific topic, you will get to learn a lot about related topics, what to do and what not and much more. This will not happen with ChatGPT’s precise and concise answers. So, use ChatGPT and conduct your own research, this will yield a great result as per my opinion.

This article was originally posted on The SocioBlend Blog



Rahul Maheshwari

Digital Marketer at SocioBlend | Football Maniac | Value Investor | Petrol Head | Plantsman