Is Rumble Trying to Take on YouTube?
You’ve probably heard about Rumble by now. Maybe from a creator you follow, or maybe you just saw it trending somewhere online. But here’s the real question: is Rumble seriously trying to challenge YouTube? And more importantly, does it even stand a chance?
Let’s break it down.
What Exactly is Rumble?
Rumble is a video-sharing platform that started in 2013. It didn’t really make waves until around 2020, when a few creators who weren’t happy with YouTube started moving there.
The idea behind Rumble is pretty simple. It’s supposed to be more creator-friendly. That means less content filtering, better monetization (especially for smaller creators), and a promise that your content won’t be buried just because of what you say.
Compared to YouTube, it’s way smaller, but it’s growing. And people are definitely paying attention now.
Why Are Creators Leaving YouTube?
There are a few solid reasons.
First, monetization on YouTube is getting harder. Creators often complain that their videos get demonetized with little or no explanation. It’s frustrating when your income suddenly drops without warning.
Then there’s the issue of content moderation. YouTube’s policies keep changing, and some creators feel like they have to censor themselves just to stay safe.
Finally, there’s a feeling that YouTube favors big channels. Smaller creators sometimes say their videos get lost because the algorithm pushes already popular content. That’s where Rumble steps in and says, “We’ll give you a fair shot.”
How Big is Rumble Right Now?
It’s still small compared to YouTube, but not tiny. As of late 2023, Rumble had around 48 million monthly active users. YouTube, on the other hand, pulls in over 2 billion.
So, yeah. It’s not on the same level yet. But 48 million users isn’t nothing either. If you’re in the right niche, that’s more than enough to build a solid following.
Who’s Posting on Rumble?
A mix of people, honestly.
You’ve got political commentators like Russell Brand and Dan Bongino. Journalists like Glenn Greenwald. Even gaming personalities like Dr. Disrespect have tested the platform.
Rumble has also started doing live streams, exclusive shows, and even partnered with events like UFC press conferences. It’s not just a “YouTube alternative” anymore — it’s trying to be its own thing.
Is Rumble Better for Creators?
That depends on what kind of content you make and who your audience is.
If you talk about topics that are controversial or borderline on YouTube, Rumble might give you more freedom. If you’re just starting out and looking for exposure, it could be worth uploading there too. Some creators say they earned money faster on Rumble than they did on YouTube.
But here’s the flip side. YouTube still has better tools, a more advanced algorithm, and a massive global audience. Rumble’s discovery features are improving, but they’re still basic. And it doesn’t have the same variety of content that YouTube offers.
So if you’re a tech reviewer, travel vlogger, or lifestyle creator, your viewers are probably still on YouTube.
Can Rumble Really Compete with YouTube?
Not directly. YouTube is huge, and it’s not going anywhere.
But Rumble isn’t trying to copy YouTube exactly. It’s carving out its own space — especially for creators who feel pushed out of mainstream platforms. And honestly, that might be enough for now.
Also, competition is healthy. Even if Rumble doesn’t “beat” YouTube, just being an option puts pressure on YouTube to listen to creators and improve the experience.
Should You Try Rumble?
Here’s what I’d suggest.
If you’re already on YouTube and doing well, don’t drop it. But maybe start posting a few videos on Rumble too. See what happens. Test the waters.
And if you’re a new creator looking for somewhere to start, Rumble could give you a small boost early on. There’s less competition, and you might get noticed faster.
It’s not about picking one over the other. You can do both.
Final Thoughts
YouTube is still the go-to for video content. No doubt about that. But Rumble is trying something different. And even if it never becomes as big as YouTube, it’s giving creators more choices — and that’s a win.
So what do you think? Would you try Rumble? Have you already? I’d love to hear your thoughts.
