Instagram’s New Text-Based App: A Challenge to Twitter?

Rahul Maheshwari
4 min readMay 20, 2023


Source : cryptopolitan

In the world of social media, platforms are constantly evolving to cater to the changing needs and preferences of users. Instagram, known for its visual-centric approach, recently made waves with the launch of a new text-based app. This development has ignited speculation about whether Instagram’s latest endeavor will pose a serious challenge to Twitter, a platform renowned for its focus on short, text-based content. In this article, we explore Instagram’s new text-based app and delve into how it could potentially rival Twitter.

Read : How to Mass Delete Your Tweets For Free: Ultimate Guide

Instagram’s Shift to Text

Traditionally, Instagram has been synonymous with visual content, allowing users to share photos and videos. However, the rise of platforms like TikTok and Snapchat, which prioritize short, engaging videos, has prompted Instagram to explore new avenues to retain user engagement. Recognizing the appeal of text-based communication, Instagram has expanded its features to include text-focused content, aiming to capture a wider audience and provide users with more ways to express themselves.

Key Features of Instagram’s Text-Based App

Instagram’s text-based app builds upon the platform’s existing Stories and Direct Messaging features, integrating them into a cohesive text-oriented experience. Here are some of the key features that make it noteworthy:

  1. Text-Only Posts: Users can now create and share text-based posts, offering an alternative to the visually driven content prevalent on Instagram. This feature allows for more personal expression and encourages meaningful conversations without the need for images or videos.

2. Enhanced Typography and Formatting: The app introduces a wide range of fonts, backgrounds, and formatting options to customize text-based posts. Users can experiment with different styles, colors, and layouts to make their posts visually appealing and engaging.

3. Direct Messaging Emphasis: Instagram’s text-based app places a strong emphasis on Direct Messaging (DMs), allowing users to connect and engage in private conversations with their followers. This aspect aligns with Instagram’s commitment to fostering meaningful interactions and encouraging deeper connections between users.

4. Increased Privacy Controls: Instagram recognizes the importance of user privacy and has implemented enhanced controls within the text-based app. Users can control who can see and respond to their text-based posts, ensuring a more personalized and secure experience.

Read : How to Make Twitter Account Private, Disable Tagging and More

Instagram’s Challenge to Twitter

While Instagram’s text-based app may seem like a natural evolution for the platform, its launch has sparked comparisons to Twitter, a platform renowned for its text-driven content. Here’s how Instagram’s new venture could potentially challenge Twitter:

  1. Expanding User Base: Instagram boasts a massive user base of over 1 billion monthly active users, significantly larger than Twitter’s user count. By integrating text-based features, Instagram has the potential to attract a wider audience, including those who are not inclined towards visual content, thereby posing a significant threat to Twitter’s user acquisition and growth.
  2. Enhanced Visual Appeal: Instagram’s focus on aesthetics is well-established, and the text-based app builds upon this strength. By offering a wide range of formatting options and visually appealing designs, Instagram’s new app entices users who appreciate visually engaging content. This visual appeal could potentially draw users away from Twitter, where plain text dominates the platform.
  3. Seamless Integration: Instagram’s text-based app benefits from seamless integration with its existing features, such as Stories and Direct Messaging. This integration allows users to have a cohesive experience within the Instagram ecosystem, making it easier for them to switch from visual to text-based content without the need for multiple apps. In contrast, Twitter primarily focuses on text-based tweets and lacks a similar level of integration with complementary features.
  4. Existing User Engagement: Instagram already boasts impressive user engagement rates, with users spending a significant amount of time on the platform. By introducing a text-based app, Instagram aims to keep users engaged for longer durations, offering them a variety of text-based content to consume and interact with. This increased engagement could potentially pose a threat to Twitter’s stronghold on user attention and active participation.
  5. Visual Discovery Potential: One of Instagram’s strengths lies in its powerful algorithm for content discovery and recommendation. With the introduction of text-based posts, Instagram’s algorithm can now leverage text-based content to further enhance user experiences. By providing users with relevant and engaging text-based posts based on their interests, Instagram’s new app has the potential to outshine Twitter in terms of personalized content discovery.

Read : Instagram Reels vs. Stories: Which Is Better and Why?


Instagram’s foray into the realm of text-based content through its new app represents a significant shift for the platform and a potential challenge to Twitter’s dominance in the text-driven social media space. By leveraging its existing user base, emphasizing visual appeal, and integrating text-based features seamlessly, Instagram aims to capture the attention of users who seek a more diverse and engaging content experience. While it remains to be seen how successful Instagram’s text-based app will be in challenging Twitter, one thing is clear: the competition for users’ attention and engagement in the realm of social media continues to intensify, pushing platforms to innovate and evolve to meet the evolving demands of their users.



Rahul Maheshwari

Digital Marketer at SocioBlend | Football Maniac | Value Investor | Petrol Head | Plantsman