Has Instagram Become TikTok

Rahul Maheshwari
6 min readOct 19, 2022


Instagram vs Tiktok
Picture Credits : insiderintelligence.com

Welcome to my blog! In this space, I’ll be sharing my thoughts on the latest social media craze: TikTok. I have to admit, I’m a bit late to the game on this one. I originally wrote this blog post as an Instagram post, but then I realized that everyone has moved on to TikTok. So, here we are!

I’m sure you’re all wondering: what is TikTok, and why is it so popular? Well, in short, TikTok is a short-form video app that allows users to create and share 15-second videos. It’s basically Vine meets Instagram Stories. And people can’t get enough of it!

Why is TikTok so popular? There are a few reasons. First, it’s incredibly easy to use. Anyone can pick it up and start creating videos within minutes. Second, it’s a great way to connect with friends and family.

Do you see TikTok becoming more popular than Instagram?

In recent years, TikTok has exploded in popularity, especially among young people. The short-form video app has become a sensation, with users spending hours watching creative and funny videos.

TikTok has also had a significant impact on social media more broadly. The platform has popularized new trends and challenges, and inspired other apps to create similar features. It’s even had an impact on how people consume news and information.

There’s no doubt that TikTok is here to stay. The question is: what will its continued rise mean for social media and the way we communicate? Only time will tell.

It’s no secret that Instagram has been struggling to keep up with its competitors in recent years. The photo-sharing app has lost ground to Snapchat and TikTok, and it has been criticized for copying features from other platforms instead of innovating on its own.

Now, it looks like Instagram may be in for even more trouble. A new report from eMarketer predicts that TikTok will overtake Instagram in terms of user growth in 2023.

This is a significant shift, and it underscores just how much TikTok has grown in popularity since it launched in 2016. While Instagram is still the most popular social networking app among US teens, TikTok is quickly closing the gap.

What’s driving this growth? experts say that TikTok’s quick-fire format, which encourages users to create short videos set to music or other audio clips, is more engaging than traditional photos and text-based posts.

It’s also worth noting that TikTok is owned by Chinese company ByteDance, which gives it a foothold in China, a vast and growing market that Instagram has yet to tap into.

As TikTok continues to grow, it’s likely that Instagram will feel the heat even more. The platform may need to do some serious soul-searching if it wants to stay relevant in the years to come.

Instagram’s new stories feature are a near-perfect carbon copy of Snapchat stories (Same story, different app)

Instagram Stories has seen a huge increase in popularity in recent years. The feature allows users to share photos and videos that disappear after 24 hours, similar to Snapchat.

Instagram copying tiktok
Picture Source : imgflip.com

Instagram Stories was launched in 2016, and since then it has been used by over 500 million people every day. That’s a pretty impressive number, especially when you compare it to Snapchat, which only has around 190 million daily users.

There are several reasons why Instagram Stories is so popular. First of all, it’s built into the Instagram app, so users don’t have to download a separate app like they do for Snapchat. Second, it offers a lot of features that Snapchat doesn’t, like the ability to add filters, stickers, and text to your photos and videos.

Another big reason why Instagram Stories is so popular is because of the influencers and celebrities who use it. When someone with a large following posts an Instagram Story, their fans are more likely to watch it and even share it with their friends. This helps to increase the reach of the Instagram Story even more.

Wonder why and how Instagram missed to copy the snapchat score feature!

Struggle not over for Snapchat

It’s no secret that Snapchat has been struggling as of late. The app has lost users to both Instagram and TikTok, and it doesn’t seem to be regaining any ground. In fact, Snapchat will lose even more users in 2023 according to many social media pundits.

This prediction is based on a number of factors, including the fact that Snapchat is simply not as popular as it once was. In addition, Instagram has been encroaching on Snapchat’s territory with features like Stories and filters, while TikTok has become the go-to destination for short-form video content.

It’s also worth noting that Snapchat’s redesign — which rolled out in 2018 — was widely panned by users, many of whom have still not returned to the app. With all of these factors working against it, it’s no wonder that top social media marketers are predicting a decline for Snapchat by 2023.

The battle for social media supremacy

The battle for social media supremacy is heating up, as Instagram and TikTok fight for users’ attention. The future of social media is always in flux. What’s popular today may be gone tomorrow. Remember Orkut ?

Instagram, which is owned by Facebook, has been trying to attract TikTok users with features that mimic the popular short-video app. For example, Instagram has added a “Reels” feature that allows users to create and share 15-second videos.

TikTok, now has over one billion active users.

So, which app is better? It’s hard to say. Both apps have their pros and cons.

Instagram is more popular overall, with over one billion monthly active users. However, TikTok is growing faster than Instagram, and it’s especially popular with younger people.

Both apps are free to use, but TikTok offers in-app purchases that can help you get more followers and likes. Instagram also offers some paid features, such as promoted posts and ads.

In terms of privacy, TikTok has been criticized for its handling of user data. The app collects a lot of information about its users, including their addresses and phone numbers. TikTok says it uses this information to improve the user experience, but some people are concerned about how the app will use this data in the future.

Instagram also collects data about its users, but it doesn’t share as much information with third-party companies as TikTok does. However, Instagram has been criticized for its use of personal data in advertising.

Both apps have their pros and cons, so it’s up to you to decide which one you want to use. If you’re looking for a quick way to kill time or you want to be entertained by short videos, then TikTok is a good choice. If you’re more interested in sharing photos and connecting with friends and family, then Instagram is a better option.

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Rahul Maheshwari

Digital Marketer at SocioBlend | Football Maniac | Value Investor | Petrol Head | Plantsman