10 Supreme SEO Trends You Need To Know For 2022

Rahul Maheshwari
4 min readSep 24, 2022
SEO trends
Picture Source : www.google.com

Those looking for a bit of breathing space from the turmoil caused in 2020 found more of the same in 2021, and a succession of substantial Google updates and statements kept the SEO industry on our toes. Read on to master the top 10 trends you must know for 2022 planning from our panel of specialists in search marketing

1. User Intent

Recognising the set-up and knowing how the keywords will intersect will validate the marketers to generate engaging content for the underlying searcher’s purpose

2. Quality of the Content

The introduction on MUM (Multi Unified Model introduced by Google, is a technology for complex search queries rolled out in May 2021) makes it essential to display your topic expertise and understanding in factual and helpful content.

It has become imperative to invest heavily in books, training & Seo writing teams.

3. Narrowing Down & Act on SERP’s

Google has been focussing on adding new SERP features which grants both opportunity and comes with its own challenges. Hence, recognizing what Google is targeting using SERPs the marketers have an opportunity to optimize for it.

4. Visual Content & Images

Its nothing new that Google rewards sites having unique images as the younger audience seek authenticity and can make out if something is fake or not. In Google discover, images are favored over textual content thus Google, through SERPs concentrating on more visually browsable and natural content.

5. Automation

Taking advantage of Automation for inspecting and analysis will continue to grow SEO productivity. Choices for automating content research and Artificial Intelligence content creation are growing.

Image Source : searchenginejournal.com

6. Mobile Design & End-User Experience

In and from 2022, Mobile experience will continue to remain a more compatible journey as whether it’s a online purchase, online learning, or working, mostly prefer to do these as they commute and there is no other better experience for a mobile user than experiencing a good mobile design.

7. Sustainability

Enriched and interactive search results introduced by Google focuses on sustainable shopping habits by demanding brands to meet the need. Exhibiting brand values & initiatives around feasibility like carbon neutrality could lead the way to assemble in search results.

8. IndexNow

A feature which is an open-source protocol which that lets publishers to inform the relevant search engines about the newest updates in their websites. It is changing the relationship between the search engine optimization professionals and search engines forever. Publishers will not have to wait for the search engines to crawl their submitted URLS, the search engines will know immediately.

9. Expertise, Authoritativeness and Trustworthiness (E-A-T SCORE)

Demonstrating good E-A-T both on on-page and off-page is more likely to help improve Google rankings. E-A-T is arrived from Google’s Search Quality Rater Guidelines. While there is no proper way to determine content’s E-A-T score, marketers and SEOs are coming up with an in-house criteria to scale content quality.

Image Source : Ahrefs.com

10. Natural Language Processing (NLP) & Machine Learning

Search engines are working vigorously to make the search experience more natural and to use conversational language to facilitate their users.

Figuring out this sort of stuff out and therefore applying it on the websites are likely to result as an SEO trend for 2022 and the future.

You can also read my other articles on medium:

--

--

Rahul Maheshwari

Digital Marketer at SocioBlend | Football Maniac | Value Investor | Petrol Head | Plantsman